It’s monarchists too, as this ABC News report demonstrates:
A pro-monarchy group says a billboard advertisement is bordering on political advertising in support of a republic.
The Australian Monarchists League says two billboards in Sydney have urged consumers to “Forget the monarchy, support the publicans”.
League national chairman Philip Benwell says the wording of the ad by South Australian beer company Coopers is an attack on the constitutional monarchy.
“This particular advertisement is designed to get people to support publicans, but it’s also saying ‘Forget the monarchy’, and that’s what we object to,” he said. “Why couldn’t they say ‘Forget the Republicans, support the publicans?’ Why do they have to attack the monarchy?”
A spokesman for Coopers says the advertisement ran on billboards for just a short time and is not a major issue.
An attack, my dear monarchist, is an action designed to inflict some kind of damage or injury. Coopers Brewery (makers of the finest damn ales in the country, perhaps even the universe, the last family-owned brewery in the country and perhaps the one thing that could make me patriotic about my home state of South Australia) was making a blindingly obvious pun on the monarchist/republican debate that’s been going on in this country at varying strengths for decades.
It frequently (very, very frequently) seems to me that conservative groups worldwide, be they religious, political or a combination of both, have minions everywhere, scouring the countryside like Ring Wraiths, searching for anything that could be construed as some kind of attack. They then scream “BAW
, persecution!” in an effort to both publicise their cause and lend legitimacy to it, as if the very fact that people are having a go at you means you’re right (see: Galileo Fallacy
). The monarchists in this story have failed epically at both, their spokesman just coming across as yet another overly-sensitive reactionary conservative, the kind any self-respecting republican, or any reasonable Australian, regardless of political persuasion, would and should rightly laugh out of the pub. I can hear several million Australians right now – if they have actually heard about this little foot-stomping tantrum, that is – chuckling to themselves and saying “Joyzuz Krawst
, get ova yaself
, it’s a fucken
beer ad!” In Victorian times it might sounded more like “Gawd, strike me pink. It’s only an ad
ment, you flamin
. Pull your head in!”
This latest conservative dummy-spit (again, if it’s been noticed at all) has probably had an effect that’s the complete opposite of what the monarchists intended. Far from publicising the monarchist position, all it’s really done is given Australians two new things to laugh at: a new Coopers ad (in the laconic, typically Australian style we’ve all become accustomed to) and a new wowser.